Future Trends in the Wine Industry
Wineries will migrate further away from the equator to higher latitudes - places like UK, NZ and Tasmania
Climate change is indicating that the earth is warming and grapes need a very specific temperature band to grow.
Wineries that cannot migrate further away from the equator will move to higher altitudes
Cooler at higher altitudes
Increasing reliance on technology for marketing and sales
The internet helps grapes and wine to be marketed to a larger amount of people.
Increasing use of GM vines
These are becoming more affordable and are improving their image. GM vines can yield more crops for less space as well as being suited to harsher conditions and withstanding stresses like disease.
Increasing innovation to drive costs down and improve products (like screw caps etc.)
These allow the wineries to operate on higher margins as well as providing consumers with cheaper alcohol - making them more competitive.
Increase in international wine trade
Globalisation has resulted in greater transport and trade networks allowing wine to be sold all over the world.
Continuation of growing grapes to suit consumer preferences (e.g. Pinot Gris, organic)
Consumers are the ones who buy wine so need to suit their tastes.
Increasing mechanisation of viticulture
Labour is a large cost to wineries so mechanisation removes a large input cost.
Perhaps a migration to harder soiled vineyards
Mechanical harvesters require firm ground to operate on
Increasing frequency of grafting
Increasing usage of drip irrigation
Increasing use of geospatial technologies
GIS are used in site selection, site monitoring and management and is becoming cheaper and easier for wineries to implement.
Increase of TNCs owning wineries
Already starting to happen, large brands are buying up smaller wineries as they can operate them with economies of scale.
Increasing reliance on wine tourism
Wine tourism helps wineries through cellar door sales as well as accommodation and other attractions.